The only thing better than Disneyland is Disneyland at Halloween time. I got my first season pass to Disneyland when I was 4 years old. It is a very familiar place to me, and I love the decorations around the park for Halloween. This year, my friend and I went to for the Halloween Party. A few days before we left, I saw this video on Facebook! It is a short glimpse at how they transform the Disney parks overnight for Halloween! As a Disney fanatic, I found this very interesting. Here is the link to the video:
These logos were in the corner of the video the entire time. I didn’t feel like they got in the way but did a good job at advertising the brands who make the video. In the video, they mention these brands but you are also exposed to them subconsciously as you watch the video.
At this point in the video, they introduce the host. She is standing in front of a very icon Mickey Pumpkin but she is not the center of the frame. She is off to the left the top of the frame is filled with Mickey ears and the bottom with a title. This is a very basic design rule that can be broken easily but the videographer was aware when setting up this shot.
Design Principle #3: Color
This principle may sound basic, but the colors of Halloween play a big part of the video vibe. Halloween is known for oranges, purples, blacks, and greens. This video highlights all those colors the entire time. It helps that the decorations they are setting up follow that same color scheme but I didn’t want to overlook it.
This video is put together well. I mean, do you expect anything less from Disney? The design principles mentioned above catch your attention and make the video professional.