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Mission: “A new spin on thin. OREO Thins are a crisp, delicate, and delicious twist on the classic OREO cookie you know and love.”

Goals: A crisp and delicate take on the classic OREO to appeal to people watching their waistlines and who want a more sophisticated snack.

Objectives: To launch an evolving cookie that can be thinner, lower calorie and become a snack food. Laptops, phones and tablets get thinner and thinner with each release or product update and OREO is evolving with the times.