OREO THINS CREATIVE CASE STUDY.
Click the book to see the full creative!
Advertising will appeal to the more health conscious, snack loving 25+ year-old males and females in the professional workplace. These OREO Thins will provide a snacking option much lighter than most cookies. Support will be shown by professionals enjoying an alternative to the typical higher calorie snacks offered as well as ads tailored towards the active lifestyle of these people. The tone/theme/brand character will be subtle humor, wit, and will showcase the sweet and sophisticated taste of the OREO Thin.