ST. GEORGE SHUTTLE CREATIVE CASE STUDY.
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The St. George Shuttle started their business over 25 years ago in St. George,
Utah. They are a shuttle service that also offers charter buses, limousine rentals, and local taxi cab services. Their shuttles travel all the way from Las Vegas, Nevada through Rexburg, Idaho, with stops along the way. The Shuttle fleet consists of over 30 new models of Mercedes Sprinters, that help supports the companies claim to provide the most comfortable and reliable shuttling experience. Shuttles run daily to meet the needs of each of their customers.
The St. George Shuttle goals are to become more recognizable, gain customer loyalty, promote their services in Rexburg, Idaho. They would like to gain a stronger following throughout social media platforms to help promote the advantages of their services.
Our positioning for the St. George Shuttle is to show they are the most comfortable, reliable and inexpensive shuttle traveling all the way from Las Vegas, Nevada to locations in Rexburg, Idaho. We chose this positioning statement because we will focus on the St. George Shuttle services and benefits that come with each ride. We will promote the tagline, “Never Sacrifice Comfort.” We will increase the company’s presence within the community. We will promote the fact that they aren’t like the other guys, and that they truly care about each individual customer, their destination, comfort and safety.
As Sandstone Agency, we are confident that our agency will meet the needs of the St. George Shuttle and help them reach their goals while using our advertising campaign.