What is the main purpose of the post?
- Convince, persuade and make people aware to register to vote.
Who is the audience of the post?
- People who like Hamilton and people who want to make a difference
How does the post connect with the audience?
- I have been following the Hamilton page for years (yes, I am obsessed. I have seen 4 out of the 5 casts) and something unique they do is they reference song lyrics in each of their posts. In this specific post, they use the lyrics “who tells our story”. Not only does that make fans geek out, but it also helps them say on topic for what they are posting. If it is related to a lyric in the show it must be something important to the creators and fans.
What value does the post provide to their audience?
- They want people to register to vote in November! They want people to know they have a voice and can make a difference.
How does the post’s design connect and communicates with the audience?
- The picture on the link is from a point in the show where the founding fathers are making a conscious choice to make their voice heard. That relates to what they are promoting.
What metrics (likes, shares, re-tweets, etc.) will be used to determine if the post is successful?
- This post was published on July 30th. It has 3,400 reactions, 39 comments, and 252 shares. It isn’t the most reactions and comments they have gotten but it also applies to people who live in New York. They are promoting registering to vote, but specifically at the Richard Rogers Theater in New York City. Their message can relate to anyone who is of age to vote, but the call to action is very specific and might lose some interest.